Danish growth strategist based in Bangkok for over a decade. I work at the intersection of demand generation, marketing technology, and community building across Southeast Asia and Europe. Dansk vækststrateg baseret i Bangkok i over et årti. Jeg arbejder i krydsfeltet mellem demand generation, marketingteknologi og fællesskabsopbygning på tværs af Sydøstasien og Europa.
AboutOm mig
I moved to Bangkok over a decade ago. What started as curiosity about Southeast Asia became a career built at the intersection of growth marketing, AI-powered technology, and community building.
I've led marketing and MarTech at Seven Peaks Software, one of Thailand's leading software companies. I serve as Secretary of the Thai-Nordic Association, strengthening the bridge between Scandinavia and Thailand. And I've built tech event ecosystems, AI integrations, and community projects that bring people together.
My background blends business development engineering from Aarhus University with hands-on experience in marketing automation, analytics, and AI-driven growth. I think in systems. I build for revenue. And I believe the best growth comes from real communities, not just campaigns.
Jeg flyttede til Bangkok for over ti år siden. Hvad der startede som nysgerrighed for Sydøstasien, blev til en karriere bygget i krydsfeltet mellem vækstmarketing, AI-drevet teknologi og fællesskabsopbygning.
Jeg har ledet marketing og MarTech hos Seven Peaks Software, et af Thailands førende softwarefirmaer. Jeg fungerer som sekretær i Thai-Nordic Association, hvor jeg styrker broen mellem Skandinavien og Thailand. Og jeg har bygget tech event-økosystemer, AI-integrationer og fællesskabsprojekter, der samler mennesker.
Min baggrund blander forretningsudviklingsingeniør fra Aarhus Universitet med hands-on erfaring inden for marketing automation, analyse og AI-drevet vækst. Jeg tænker i systemer. Jeg bygger for omsætning. Og den bedste vækst kommer fra ægte fællesskaber, ikke kun kampagner.
What I DoHvad jeg laver
I help companies and communities grow through strategy, technology, and people. Jeg hjælper virksomheder og fællesskaber med at vokse gennem strategi, teknologi og mennesker.
Demand generation, funnel architecture, revenue metrics, customer journey mapping. I build the systems that turn marketing spend into measurable business outcomes.
Demand generation, tragtarkitektur, omsætningsmåling, kunderejsekortlægning. Jeg bygger systemerne, der omdanner marketingbudgetter til målbare forretningsresultater.
Marketing automation, analytics platforms, AI-powered personalisation, MarTech stack architecture. Mixpanel, MoEngage, Eloqua, and the tools that make modern marketing work.
Marketing automation, analyseplatforme, AI-drevet personalisering, MarTech-stakarkitektur. Mixpanel, MoEngage, Eloqua og de værktøjer, der får moderne marketing til at fungere.
From the Thai-Nordic Association to the Viking Boat Party on the Chao Phraya River. I convene people, build rooms, and create spaces where business turns into partnerships.
Fra Thai-Nordic Association til Viking Boat Party på Chao Phraya-floden. Jeg samler mennesker, bygger rum og skaber steder, hvor forretning bliver til partnerskaber.
ExperienceErfaring
From e-commerce and CMO roles in Denmark to marketing leadership in Bangkok — every step sharpened how I think about growth, systems, and people. Fra e-commerce og CMO-roller i Danmark til marketingledelse i Bangkok — hvert skridt skærpede min tilgang til vækst, systemer og mennesker.
ProjectsProjekter
Built the analytics practice from scratch. Drove the Mixpanel partnership that became central to Seven Peaks' product-led growth positioning across APAC.
Opbyggede analysepraksis fra bunden. Drev Mixpanel-partnerskabet, der blev centralt for Seven Peaks' produktdrevet vækstpositionering i APAC.
Brought back the legendary Scandinavian boat party on the Chao Phraya River after a decade. 100+ attendees, months of planning, and a story covered by ScandAsia and BK Magazine.
Bragte den legendariske skandinaviske bådfest på Chao Phraya-floden tilbage efter et årti. 100+ deltagere, måneders planlægning og dækket af ScandAsia og BK Magazine.
Partnered with Andrew Stotz, CFA — founder of A. Stotz Investment Research and host of the "My Worst Investment Ever" podcast — to rebuild the web presence, implement marketing automation systems, and integrate AI across the business stack.
Samarbejdede med Andrew Stotz, CFA — grundlægger af A. Stotz Investment Research og vært for "My Worst Investment Ever"-podcasten — om at genopbygge webpræsencen, implementere marketing automation-systemer og integrere AI på tværs af forretningsstakken.
Built Seven Peaks Speaks into one of Bangkok's leading tech event series. Free meetups at PARQ featuring CEOs, CTOs, developers, and designers — creating a knowledge-sharing ecosystem for Bangkok's tech community since 2015.
Opbyggede Seven Peaks Speaks til en af Bangkoks førende tech event-serier. Gratis meetups i PARQ med CEO'er, CTO'er, udviklere og designere — skabte et videndelingsøkosystem for Bangkoks tech-fællesskab siden 2015.
InsightsIndsigt
Demand Generation
Demand Generation
Systems thinking applied to the full customer journey. How to measure what matters and bridge marketing and sales.
Systemtænkning anvendt på hele kunderejsen. Hvordan man måler det, der tæller, og bygger bro mellem marketing og salg.
AI & MarTech
AI & MarTech
How AI reshapes personalisation, analytics, and automation — and the real challenges from data privacy to human creativity.
Hvordan AI omformer personalisering, analyse og automatisering — og de reelle udfordringer fra databeskyttelse til menneskelig kreativitet.
Analytics
Analyse
Cutting through vanity metrics to focus on the numbers that drive real business decisions.
At skære igennem forfængelighedsmetrikker for at fokusere på de tal, der driver rigtige forretningsbeslutninger.
Automation
Automatisering
From MarTech stack architecture to real-world automation playbooks that actually convert.
Fra MarTech-stakarkitektur til automationsplaybooks, der rent faktisk konverterer.
Media & MentionsMedier & Omtaler
Profiled as the organiser behind the return of the iconic Scandinavian event on the Chao Phraya River.
Profileret som organisatoren bag tilbagekomsten af det ikoniske skandinaviske event på Chao Phraya-floden.
Bangkok's leading lifestyle magazine covered the return of the Viking Boat Party.
Bangkoks førende livsstilsmagasin dækkede tilbagekomsten af Viking Boat Party.
Recognised among Thailand's leading marketing officers for work at Seven Peaks Software.
Anerkendt blandt Thailands førende marketingledere for arbejdet hos Seven Peaks Software.
Elected Secretary of the Thai-Nordic Association at the 106th AGM.
Valgt som sekretær i Thai-Nordic Association ved den 106. generalforsamling.
Published article on SEO strategy as Marketing Manager at Seven Peaks Software.
Publiceret artikel om SEO-strategi som Marketing Manager hos Seven Peaks Software.
In-depth interview on Seven Peaks Software's growth strategy during and after COVID-19.
Dybdegående interview om Seven Peaks Softwares vækststrategi under og efter COVID-19.
ConnectKontakt
Growth strategy, AI-powered marketing, partnerships, or community — I'm always open to conversations that lead somewhere real. Vækststrategi, AI-drevet marketing, partnerskaber eller fællesskab — jeg er altid åben for samtaler, der fører et rigtigt sted hen.
Connect on LinkedInForbind på LinkedIn